10 Ways to Sustain Generation Z Shoppers

10 Ways to Sustain Generation Z Shoppers

Alley & Rae is a generational brand that every generation can relate to. This was established by strategic consideration of what buyers are looking for and how to create a product that will spark interest in more than one targeted audience. All designs are thought out by using passion, creativity, and realism. What generation are you apart of? 

The current generation refuses to hold still, and if you are not a member of the newest generation it might be more difficult to understand what they are looking for. By asking the right questions, following the latest trends, and having the capacity to transform what isn't working is going to play a key part in the rapport you build. 

In the past, the media often portrayed the newest generation as individuals who would not spend large amounts of money on designer or luxury items. However, it has recently been discovered that Generation Z does appreciate valuable fashion items, but are more likely to seek bold items over a traditional route. 

As one of the oldest members of Generation Z, I must say that we are not looking for complacency. Whether it's in regards to digital media, fashion, lifestyle, or our spiritual ideals - we are not looking to hold still. With that in mind, Alley & Rae would like to offer you substantial tips that can help you think outside the box. 

10 ways to break-through generational gaps in business: 

  • Keep your social media presence on more than one platform. (For example: TikTok, YouTube, Instagram, Facebook, Patreon). 
  • Become multi-faceted with media skills or hire an intern or helper to develop reels, stories, videos, descriptions etc. that reach the maximum audience.
  • Research trending search analytics on the platforms you are using such as trends.google.com or the social media platforms listed above. 
  • Reconsider how you communicate via email, video, sales copy, product descriptions. (Are you exciting and approachable?) 
  • Pair up with a nonprofit company to affiliate something meaningful to your company
  • Due to the ongoing stress of COVID-19 and long term consequences of individuals being out of work (consider payment options that allow a buyer to pay in increments) 
  • Create a QR code so that you can develop business cards or digital advertisement that links to your website or social page
  • Allow reviews to be made on your products via a comment section or find ambassadors to promote you on social media!
  • Be aware of social movements and the belief systems that hold a high importance to buyers, and be respectful of them. 
  • As trends and the needs of consumers change, it is important to be constantly learn which can be done through webinars, courses, and even by watching others' viewpoints on social media. 

It can be intimidating to approach social media with confidence due to the ongoing evolving world in digital media. It is a trial and error process, and can be done efficiently with the willingness to learn. However, the internet is allowing your business to have the opportunity to have a global audience. There are a great amount of networking platforms that can ultimately lead to you maximizing your overall revenue and advertisement. We are rooting for you! 

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